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Case
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Reference no. 9-188-148
Published by: Harvard Business Publishing
Originally published in: 1988
Version: 7 October 1996
Length: 24 pages
Data source: Published sources

Abstract

Home Depot, founded in 1978, pioneered the warehouse retailing concept in the home center industry. The company's niche strategy resulted in rapid growth in sales. By 1986, however, the company began experiencing deteriorating profitability. Students are asked to analyze the company's performance using ratio analysis and sustainable growth framework, and to recommend a plan of action.
Location:
Industry:
Size:
USD700 million sales
Other setting(s):
1985-1986

About

Abstract

Home Depot, founded in 1978, pioneered the warehouse retailing concept in the home center industry. The company's niche strategy resulted in rapid growth in sales. By 1986, however, the company began experiencing deteriorating profitability. Students are asked to analyze the company's performance using ratio analysis and sustainable growth framework, and to recommend a plan of action.

Settings

Location:
Industry:
Size:
USD700 million sales
Other setting(s):
1985-1986

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