Subject category:
Case Method and Specialist Management Disciplines
Published by:
Harvard Business Publishing
Version: 26 October 1992
Length: 2 pages
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Abstract
A shop owner has limited shelf space for display of impulse purchase products near the cash register. He must select only nine to display. Exercise shows the relevance of opportunity cost or resource pricing. By setting an appropriate charge for the shelf space the products self- select for the appropriate shelves.
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Abstract
A shop owner has limited shelf space for display of impulse purchase products near the cash register. He must select only nine to display. Exercise shows the relevance of opportunity cost or resource pricing. By setting an appropriate charge for the shelf space the products self- select for the appropriate shelves.