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Case
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Reference no. 9-189-056
Published by: Harvard Business Publishing
Originally published in: 1988
Version: 14 September 1993

Abstract

Mrs Fields Cookies is a small company selling freshly baked goods through privately-owned specialty stores (each store sells only Mrs Fields products). The company has about 8,000 employees worldwide and less than 150 information systems people for a unique leverage of MIS resources. The company uses information systems extensively in its processing, communications, and other management functions, including operations of the stores and hiring sales employees. Teaching objectives include discussion of information technology architecture, organizations, management control, and strategy.
Locations:
Industries:
Size:
8,000 employees
Other setting(s):
1988

About

Abstract

Mrs Fields Cookies is a small company selling freshly baked goods through privately-owned specialty stores (each store sells only Mrs Fields products). The company has about 8,000 employees worldwide and less than 150 information systems people for a unique leverage of MIS resources. The company uses information systems extensively in its processing, communications, and other management functions, including operations of the stores and hiring sales employees. Teaching objectives include discussion of information technology architecture, organizations, management control, and strategy.

Settings

Locations:
Industries:
Size:
8,000 employees
Other setting(s):
1988

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