Mrs Fields Cookies - The Case Centre

By continuing to use our site you consent to the use of cookies as described in our privacy policy unless you have disabled them.
You can change your cookie settings at any time but parts of our site will not function correctly without them.

Prize winner

Case

Reference no. 9-189-056

Subject category: Knowledge, Information and Communication Systems Management

Authors: J Cash Jr (Harvard Business School); Keri Ostrofsky (Harvard Business School)

Published by: Harvard Business Publishing

Originally published in: 1988

Version: 14 September 1993

Length: 17 pages

Data source: Field research

Topics: Business growth; Information management; Operations management; Information systems; Information technology (IT); Management philosophy; Acquisitions; Organizational structure; Customer Relationship Management (CRM); Networks

Share a link: https://casecent.re/p/47324

| No reviews for this item

This product has not been used yet

View our pricing guide or login to see prices.

Abstract

Mrs Fields Cookies is a small company selling freshly baked goods through privately-owned specialty stores (each store sells only Mrs Fields products). The company has about 8,000 employees worldwide and less than 150 information systems people for a unique leverage of MIS resources. The company uses information systems extensively in its processing, communications, and other management functions, including operations of the stores and hiring sales employees. Teaching objectives include discussion of information technology architecture, organizations, management control, and strategy.

Locations:

Utah; California

Industries:

Food and beverage sector; Information technology industry

Size:

8,000 employees

Other setting(s):

1988