Maytag in 1984 - The Case Centre

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Case

Reference no. 9-389-055

Subject category: Strategy and General Management

Authors: David J Collis (Harvard Business School); Nancy Donohue (Harvard Business School)

Published by: Harvard Business Publishing

Originally published in: 1988

Version: 5 December 1994

Length: 6 pages

Data source: Published sources

Topics: Organizational change; Quality control; Pricing strategy; Expansion; Competition

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Abstract

Highlights Maytag's unique position in the industry in 1984. Maytag, a much smaller player than its competitors has prior to 1984 been successful in producing high quality merchandise and charging a premium for it. By 1984 Maytag is also attempting expansion. Traditionally a producer of laundry equipment, Maytag has made two key acquisitions-- expanding its product line to include kitchen appliances. Reviews this situation an also discusses its two closest competitors, GE and Whirlpool. Provides a follow-up to Major Home Appliance Industry in 1984 (Revised) and its Supplement, Major Home Appliance Industry in 1988.

Location:

Unspecified

Industry:

Home appliances

Other setting(s):

1974