Subject category:
Marketing
Published by:
Harvard Business Publishing
Version: 10 February 1992
Length: 19 pages
Data source: Field research
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Abstract
Norton, a once famous motorcycle manufacturer, soundly beaten by Japanese competition, turns its attention to developing rotary engines. The company is acquired by Norton Group PLC, which is headed by a dashing entrepreneur. The new management must decide what direction to give the company and what projects to concentrate on, especially since the financial resources at the company''s command are limited.
Location:
Industry:
Size:
Small, USD2 million sales
Other setting(s):
1987
Subject category:
Marketing
Published by:
Harvard Business Publishing
Version: 26 February 1991
Length: 11 pages
Data source: Field research
Subject category:
Marketing
Published by:
Harvard Business Publishing
Version: 29 January 1992
Length: 5 pages
Data source: Field research
About
Abstract
Norton, a once famous motorcycle manufacturer, soundly beaten by Japanese competition, turns its attention to developing rotary engines. The company is acquired by Norton Group PLC, which is headed by a dashing entrepreneur. The new management must decide what direction to give the company and what projects to concentrate on, especially since the financial resources at the company''s command are limited.
Settings
Location:
Industry:
Size:
Small, USD2 million sales
Other setting(s):
1987
Related
Subject category:
Marketing
Published by:
Harvard Business Publishing
Version: 26 February 1991
Length: 11 pages
Data source: Field research
Subject category:
Marketing
Published by:
Harvard Business Publishing
Version: 29 January 1992
Length: 5 pages
Data source: Field research