Norton Group Plc (B): To Be or Not to Be in the Motorcycle Business

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Compact case

Supplement

Reference no. 9-589-014

Subject category: Marketing

Authors: V Kasturi Rangan (Harvard Business School); Jon Skofic (Harvard Business School)

Published by: Harvard Business Publishing

Originally published in: 1988

Version: 29 January 1992

Length: 5 pages

Data source: Field research

Topics: Industrial markets; Market selection; Marketing implementation; Product planning and policy; Resource allocation

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Abstract

Outlines the decisions taken by the company''s management team in response to the challenges posed in Norton Group PLC (A). For each such decision, further data is provided for students to ponder the effectiveness of the action steps undertaken. Must be used with: (9-589-013) Norton Group PLC: To Be or Not to Be in the Motorcycle Business (A).

Location:

United Kingdom

Industry:

Motorcycle