Subject category:
Marketing
Published by:
Harvard Business Publishing
Version: 23 June 1993
Length: 24 pages
Data source: Field research
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Abstract
Describes the progress of a new product launch (HCS-100, a hospital communication system). Ring Medical has sold only five systems in six months against an annual target of 30. There is a lack of agreement internally on how the new product effort should be organized. In addition, there are differences of opinion on which distribution channels are most appropriate. These issues must be resolved before the board meeting scheduled for the following day.
Location:
Industry:
Size:
Small, USD3-4 million sales
Other setting(s):
1988
Subject category:
Marketing
Published by:
Harvard Business Publishing
Version: 10 January 1994
Length: 13 pages
Spanish language
Subject category:
Marketing
Published by:
Harvard Business Publishing
Version: 23 June 1993
Length: 25 pages
Data source: Field research
About
Abstract
Describes the progress of a new product launch (HCS-100, a hospital communication system). Ring Medical has sold only five systems in six months against an annual target of 30. There is a lack of agreement internally on how the new product effort should be organized. In addition, there are differences of opinion on which distribution channels are most appropriate. These issues must be resolved before the board meeting scheduled for the following day.
Settings
Location:
Industry:
Size:
Small, USD3-4 million sales
Other setting(s):
1988
Related
Subject category:
Marketing
Published by:
Harvard Business Publishing
Version: 10 January 1994
Length: 13 pages
Subject category:
Marketing
Published by:
Harvard Business Publishing
Version: 23 June 1993
Length: 25 pages
Data source: Field research