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Management article
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Reference no. 85309
Published by: Harvard Business Publishing
Published in: "Harvard Business Review", 1985

Abstract

Off-price retailing''s recent growth came from the demise of fair-trade laws, adverse economic conditions, strong demand for widely recognized brands, and continuing consumer disenchantment with traditional retailers. Traditional department stores and discount chains are challenging the success of off-pricers by competing, avoiding conflict, or diversifying by starting their own similar outlets.

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Abstract

Off-price retailing''s recent growth came from the demise of fair-trade laws, adverse economic conditions, strong demand for widely recognized brands, and continuing consumer disenchantment with traditional retailers. Traditional department stores and discount chains are challenging the success of off-pricers by competing, avoiding conflict, or diversifying by starting their own similar outlets.

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