Published by:
Harvard Business Publishing
Length: 8 pages
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Abstract
Off-price retailing''s recent growth came from the demise of fair-trade laws, adverse economic conditions, strong demand for widely recognized brands, and continuing consumer disenchantment with traditional retailers. Traditional department stores and discount chains are challenging the success of off-pricers by competing, avoiding conflict, or diversifying by starting their own similar outlets.
About
Abstract
Off-price retailing''s recent growth came from the demise of fair-trade laws, adverse economic conditions, strong demand for widely recognized brands, and continuing consumer disenchantment with traditional retailers. Traditional department stores and discount chains are challenging the success of off-pricers by competing, avoiding conflict, or diversifying by starting their own similar outlets.