Subject category:
Economics, Politics and Business Environment
Published by:
Harvard Business Publishing
Version: 2 November 1988
Length: 20 pages
Data source: Field research
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Abstract
As import penetration into the American footwear market reached 81% in 1986, B-W Footwear, along with all of its American competitors, was struggling. Supply lines were deteriorating, retailers and importers were gaining power, and the government had rejected two consecutive petitions for protection. Like all industries faced with comparative cost disadvantages in international competition, footwear firms such as B-W have to find new ways to compete. This case explores different survival strategies for managing comparative disadvantage.
Subject category:
Economics, Politics and Business Environment
Published by:
Harvard Business Publishing
Version: 17 November 1988
Length: 11 pages
Data source: Field research
About
Abstract
As import penetration into the American footwear market reached 81% in 1986, B-W Footwear, along with all of its American competitors, was struggling. Supply lines were deteriorating, retailers and importers were gaining power, and the government had rejected two consecutive petitions for protection. Like all industries faced with comparative cost disadvantages in international competition, footwear firms such as B-W have to find new ways to compete. This case explores different survival strategies for managing comparative disadvantage.
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Subject category:
Economics, Politics and Business Environment
Published by:
Harvard Business Publishing
Version: 17 November 1988
Length: 11 pages
Data source: Field research