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Management article
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Reference no. 87501
Published by: Harvard Business Publishing
Published in: "Harvard Business Review", 1987

Abstract

Faster and more flexible information technology can be converted into positive programs to help get and keep customers. It can revitalize the traditional corporate control functions. While the new technology offers managers new options for gathering, organizing, and using data, it opens new horizons for new results. Companies can get constant updates on field operations. Organizations confined by historic accounting or reporting formats can now arrange information however best suits their purposes. Technology has the power to transform the information and control function.

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Abstract

Faster and more flexible information technology can be converted into positive programs to help get and keep customers. It can revitalize the traditional corporate control functions. While the new technology offers managers new options for gathering, organizing, and using data, it opens new horizons for new results. Companies can get constant updates on field operations. Organizations confined by historic accounting or reporting formats can now arrange information however best suits their purposes. Technology has the power to transform the information and control function.

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