Product details

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Case
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Reference no. 9-187-194
Published by: Harvard Business Publishing
Originally published in: 1987
Version: 25 August 1988

Abstract

American Bank is developing a new system to compute product costs. The deregulated, more competitive environment for commercial banks has created both problems and opportunities for banking operations. In order to price existing products and assess the desirability of new product introduction, a system is needed to estimate the demands that each banking product places on the organization's resources.
Industry:
Size:
USD1.5 billion assets
Other setting(s):
1979

About

Abstract

American Bank is developing a new system to compute product costs. The deregulated, more competitive environment for commercial banks has created both problems and opportunities for banking operations. In order to price existing products and assess the desirability of new product introduction, a system is needed to estimate the demands that each banking product places on the organization's resources.

Settings

Industry:
Size:
USD1.5 billion assets
Other setting(s):
1979

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