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Thumbnail image for product with reference number 9-387-109
Compact case
Coca-Cola vs Pepsi-Cola (B)
Supplement
-
Reference no. 9-387-109
Subject category: Strategy and General Management
Authors: Constance L Irwin (Harvard Business School); Anna Pearson (Lafferty Training)
Published by: Harvard Business Publishing
Originally published in: 1987
Version: 27 July 1989
Length: 3 pages
Data source: Field research
Topics: Competition; Implementing strategy; Market signaling
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Abstract

Supplements Coca-Cola vs Pepsi-Cola (A).
Thumbnail image for product with reference number 9-387-108
Coca-Cola versus Pepsi-Cola (A)
Case
-
Reference no. 9-387-108
Subject category: Strategy and General Management
Authors: Andrall E Pearson (Harvard Business School); Constance L Irwin (Harvard Business School)
Published by: Harvard Business Publishing
Originally published in: 1987
Version: 21 June 1989
Length: 7 pages
Data source: Field research
Topics: Beverages; Business policy; Competition; Market signalling; Strategy implementation
View full details

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Abstract

Supplements Coca-Cola vs Pepsi-Cola (A).

Related

Thumbnail image for product with reference number 9-387-108
Coca-Cola versus Pepsi-Cola (A)
Case
-
Reference no. 9-387-108
Subject category: Strategy and General Management
Authors: Andrall E Pearson (Harvard Business School); Constance L Irwin (Harvard Business School)
Published by: Harvard Business Publishing
Originally published in: 1987
Version: 21 June 1989
Length: 7 pages
Data source: Field research
Topics: Beverages; Business policy; Competition; Market signalling; Strategy implementation
View full details