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Case
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Reference no. 9-388-075
Subject category: Strategy and General Management
Authors: Pankaj Ghemawat (Harvard Business School); Michael D Whinston (Harvard Business School)
Published by: Harvard Business Publishing
Originally published in: 1987
Version: 16 March 1990
Length: 11 pages
Data source: Field research
Topics: Capacity analysis; Corporate strategy; Industry analysis; Shutdowns; Strategy formulation
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Abstract

Describes the competitive situation facing the market leader in antiknock additives, the Ethyl Corporation. Demand is declining rapidly and Ethyl has to decide whether to close capacity, and if so, how. Raises issues of corporate as well as SBU strategy because antiknock additives are Ethyl''s principal product.
Location:
United States
Industry:
Fuel additive and catalyst
Size:
Fortune 500, USD1.4 billion sales
Other setting(s):
1979
Teaching note
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Reference no. 5-390-164
Subject category: Strategy and General Management
Authors: Pankaj Ghemawat (Harvard Business School)
Published by: Harvard Business Publishing
Originally published in: 1990
Version: 23 Mar 1990
Length: 10 pages
Data source: Field research
View full details

About

Abstract

Describes the competitive situation facing the market leader in antiknock additives, the Ethyl Corporation. Demand is declining rapidly and Ethyl has to decide whether to close capacity, and if so, how. Raises issues of corporate as well as SBU strategy because antiknock additives are Ethyl''s principal product.

Settings

Location:
United States
Industry:
Fuel additive and catalyst
Size:
Fortune 500, USD1.4 billion sales
Other setting(s):
1979

Related

Teaching note
-
Reference no. 5-390-164
Subject category: Strategy and General Management
Authors: Pankaj Ghemawat (Harvard Business School)
Published by: Harvard Business Publishing
Originally published in: 1990
Version: 23 Mar 1990
Length: 10 pages
Data source: Field research
View full details