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Case
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Reference no. 9-487-062
Published by: Harvard Business Publishing
Originally published in: 1987
Version: 27 March 1989
Length: 14 pages
Data source: Field research

Abstract

Describes the changing environment faced by Motorola in the 1980s and the recognition by its CEO, Bob Galvin, that 'change is needed'. Also describes a major challenge set forth by Galvin to the organization to do something to prepare for the future. The challenge is somewhat ambiguous, however, and the reaction is mixed.
Locations:
Size:
Fortune 500
Other setting(s):
1983-1986

About

Abstract

Describes the changing environment faced by Motorola in the 1980s and the recognition by its CEO, Bob Galvin, that 'change is needed'. Also describes a major challenge set forth by Galvin to the organization to do something to prepare for the future. The challenge is somewhat ambiguous, however, and the reaction is mixed.

Settings

Locations:
Size:
Fortune 500
Other setting(s):
1983-1986

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