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Subject category: Marketing
Published by: Harvard Business Publishing
Originally published in: 1987
Version: 9 November 1989

Abstract

Explains the need for functional integration and the four ways to obtain it. A bibliography is provided. The note is managerial rather than scholarly in tone.

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Abstract

Explains the need for functional integration and the four ways to obtain it. A bibliography is provided. The note is managerial rather than scholarly in tone.

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