Subject category:
Marketing
Published by:
Harvard Business Publishing
Version: 9 November 1989
Length: 14 pages
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Abstract
Explains the need for functional integration and the four ways to obtain it. A bibliography is provided. The note is managerial rather than scholarly in tone.
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Abstract
Explains the need for functional integration and the four ways to obtain it. A bibliography is provided. The note is managerial rather than scholarly in tone.