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Reference no. 9-588-006
Subject category: Marketing
Authors: Benson P Shapiro (Harvard Business School)
Published by: Harvard Business Publishing
Published in: 1987
Length: 12 pages
Topics: Control systems; Customer relations; Interdepartmental relations; Marketing planning; Product management; Profitability analysis
Share a link: https://casecent.re/p/47548
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Abstract

Describes an interfunctional approach to product mix management and account selection. The approach uses a matrix of products and accounts. Also describes the concepts and implementation of the approach.
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Abstract

Describes an interfunctional approach to product mix management and account selection. The approach uses a matrix of products and accounts. Also describes the concepts and implementation of the approach.

Related

Sorry, this product has no related items.