Pizza Hut, Inc - The Case Centre

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Case

Reference no. 9-588-011

Subject category: Marketing

Authors: Patrick Kaufmann (Georgia State University)

Published by: Harvard Business Publishing

Originally published in: 1987

Version: 20 May 1993

Length: 16 pages

Data source: Field research

Topics: Expansion; Franchises; Marketing channels; Marketing management; Marketing strategy; Organizational change

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Abstract

Pizza Hut, Inc. is a franchisor of eat-in pizza restaurants. It has decided to enter the home delivery market and is in the process of implementing that strategy. The case traces the development of the home delivery concept at Pizza Hut and the interaction between the franchisor and its powerful franchisees as it attempts to achieve system-wide rollout. Focuses on the management of significant change in a franchise system and on the strategy decision regarding home delivery.

Location:

United States

Industry:

Fast food