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Compact case
Supplement
-
Reference no. 9-588-020
Subject category: Marketing
Authors: V Kasturi Rangan (Harvard Business School)
Published by: Harvard Business Publishing
Originally published in: 1987
Version: 14 December 1992
Length: 3 pages
Data source: Published sources
Topics: Antitrust laws; Marketing channels; Market share; Competition
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Abstract

Describes the sequence of events that led to a conflict with a distributor.
Teaching note
-
Reference no. 5-589-076
Subject category: Marketing
Authors: V Kasturi Rangan (Harvard Business School)
Published by: Harvard Business Publishing
Originally published in: 1988
Version: 26 October 1989
Length: 8 pages
View full details
Case
-
Reference no. 9-588-004
Subject category: Marketing
Authors: V Kasturi Rangan (Harvard Business School)
Published by: Harvard Business Publishing
Originally published in: 1987
Version: 21 May 1993
Length: 14 pages
Data source: Field research
Topics: Marketing channels; Market share; Competition
View full details
Compact case
Supplement
-
Reference no. 9-509-S22
Spanish language
Subject category: Marketing
Authors: V Kasturi Rangan (Harvard Business School)
Published by: Harvard Business Publishing
Originally published in: 1987
Version: 14 December 1992
Length: 3 pages
Data source: Published sources
Topics: Antitrust laws; Marketing channels; Market share; Competition
View full details

About

Abstract

Describes the sequence of events that led to a conflict with a distributor.

Related

Teaching note
-
Reference no. 5-589-076
Subject category: Marketing
Authors: V Kasturi Rangan (Harvard Business School)
Published by: Harvard Business Publishing
Originally published in: 1988
Version: 26 October 1989
Length: 8 pages
View full details
Case
-
Reference no. 9-588-004
Subject category: Marketing
Authors: V Kasturi Rangan (Harvard Business School)
Published by: Harvard Business Publishing
Originally published in: 1987
Version: 21 May 1993
Length: 14 pages
Data source: Field research
Topics: Marketing channels; Market share; Competition
View full details
Compact case
Supplement
-
Reference no. 9-509-S22
Spanish language
Subject category: Marketing
Authors: V Kasturi Rangan (Harvard Business School)
Published by: Harvard Business Publishing
Originally published in: 1987
Version: 14 December 1992
Length: 3 pages
Data source: Published sources
Topics: Antitrust laws; Marketing channels; Market share; Competition
View full details