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Supplement
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Reference no. 9-588-032
Subject category: Marketing
Authors: Joanna Lawrence (Accenture, United Kingdom); Barbara Trissel (Harvard Business School)
Published by: Harvard Business Publishing
Originally published in: 1987
Version: 11 March 1992
Length: 12 pages
Data source: Field research
Topics: Advertising; Communication strategy; Implementation; Social change; Social enterprise; Social services
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Abstract

Describes the results of the advertising pre-test described in the (A) case. The group must now decide how to implement its findings for maximum impact.
Teaching note
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Reference no. 5-589-006
Subject category: Marketing
Authors: Thomas J Kosnik (Harvard Business School)
Published by: Harvard Business Publishing
Originally published in: 1989
Version: 17 August 1988
Length: 7 pages
View full details
Case
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Reference no. 9-588-031
Subject category: Marketing
Authors: Joanna Lawrence (Accenture, United Kingdom); Barbara Trissel (Harvard Business School)
Published by: Harvard Business Publishing
Originally published in: 1987
Version: 14 November 1994
Length: 33 pages
Data source: Field research
Topics: Social enterprise; Advertising; Social services; Exchange rates; Communication strategy
View full details
Supplement
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Reference no. 9-507-S22
Spanish language
Subject category: Marketing
Authors: Barbara Trissel (Harvard Business School)
Published by: Harvard Business Publishing
Originally published in: 1987
Version: 11 March 1992
Revision date: 10-May-2019
Length: 12 pages
Data source: Field research
Topics: Communication strategy; Exchange rates; Corporate social responsibility; Social services; Advertising; Implementing strategy
View full details

About

Abstract

Describes the results of the advertising pre-test described in the (A) case. The group must now decide how to implement its findings for maximum impact.

Related

Teaching note
-
Reference no. 5-589-006
Subject category: Marketing
Authors: Thomas J Kosnik (Harvard Business School)
Published by: Harvard Business Publishing
Originally published in: 1989
Version: 17 August 1988
Length: 7 pages
View full details
Case
-
Reference no. 9-588-031
Subject category: Marketing
Authors: Joanna Lawrence (Accenture, United Kingdom); Barbara Trissel (Harvard Business School)
Published by: Harvard Business Publishing
Originally published in: 1987
Version: 14 November 1994
Length: 33 pages
Data source: Field research
Topics: Social enterprise; Advertising; Social services; Exchange rates; Communication strategy
View full details
Supplement
-
Reference no. 9-507-S22
Spanish language
Subject category: Marketing
Authors: Barbara Trissel (Harvard Business School)
Published by: Harvard Business Publishing
Originally published in: 1987
Version: 11 March 1992
Revision date: 10-May-2019
Length: 12 pages
Data source: Field research
Topics: Communication strategy; Exchange rates; Corporate social responsibility; Social services; Advertising; Implementing strategy
View full details