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Describes a major electric utility''s highly successful effort to institute a comprehensive quality improvement program throughout the organization. Designed to be used in a comparative analysis of the quality improvement effort described in Paul Revere Insurance Co. (A). Students learn that there is no one "right way" to build the concept of defect-prevention into an organization (as espoused by such quality experts as Deming, Juran, and Crosby). Rather, the design and implementation of a quality improvement strategy need to be tailored to such variables as the nature of demand for an organization''s service, its service-delivery process, corporate culture, organizational climate, financial performance, industry structure and trends, and competing demands for organizational attention. Important topics dealt with are program implementation, problem-solving methodology/philosophical roots, rewards and recognition, measuring results, maintaining momentum, and limitations/problems.