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Product details
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Management article
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Reference no. 86303
Published by: Harvard Business Publishing
Published in: "Harvard Business Review", 1986
Length: 6 pages

Abstract

Chaparral Steel, a minimill based outside Dallas, has an enviable record for improving productivity and bringing new technology on-line. This interview with Gordon E. Forward, president and chief executive officer, reveals the philosophy behind the company''s success, which includes a limited product line and niche strategy, a lean and flexible management organization, and openness to change.

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Abstract

Chaparral Steel, a minimill based outside Dallas, has an enviable record for improving productivity and bringing new technology on-line. This interview with Gordon E. Forward, president and chief executive officer, reveals the philosophy behind the company''s success, which includes a limited product line and niche strategy, a lean and flexible management organization, and openness to change.

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