Subject category:
Strategy and General Management
Published by:
Harvard Business Publishing
Version: 2 April 1993
Length: 18 pages
Data source: Published sources
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Abstract
Describes an attempt by Fox Broadcasting to enter the US television broadcasting industry as a fourth network. Intended to integrate the analysis of major investment decisions with business strategy. Leads to a discussion of the investment decision based on industry structure, competitive positions, and sustainability.
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Abstract
Describes an attempt by Fox Broadcasting to enter the US television broadcasting industry as a fourth network. Intended to integrate the analysis of major investment decisions with business strategy. Leads to a discussion of the investment decision based on industry structure, competitive positions, and sustainability.