People Express - March 1984

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Compact case

Supplement

Reference no. 9-487-043

Subject category: Human Resource Management / Organisational Behaviour

Authors: D Quinn Mills (Harvard Business School); G. Bruce Friesen (Harvard Business School)

Published by: Harvard Business Publishing

Originally published in: 1986

Version: 12 November 1986

Length: 3 pages

Data source: Published sources

Topics: Business policy; Change management; Implementing strategy; Industry analysis; Industry structure; Organizational design

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Abstract

Describes People Express business strategy and whether it was successful. Describes changing environment in the airline industry and asks students to make decisions concerning a new business strategy for People Express. Follow-up to the (A) case.

Industry:

Aerospace