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Case
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Reference no. 9-681-052
Published by: Harvard Business Publishing
Originally published in: 1980
Version: 19 March 1991

Abstract

The marketing director of a fast-growing firm must make some decisions about the customer service department. The volume in the department has been rising steadily, eye doctors are waiting longer for orders to be filled, and morale in the department is slipping. With pressure on the firm to make a profit, the marketing director must carefully justify any request for additional people or equipment.
Location:
Industry:
Size:
USD10 million sales
Other setting(s):
1980

About

Abstract

The marketing director of a fast-growing firm must make some decisions about the customer service department. The volume in the department has been rising steadily, eye doctors are waiting longer for orders to be filled, and morale in the department is slipping. With pressure on the firm to make a profit, the marketing director must carefully justify any request for additional people or equipment.

Settings

Location:
Industry:
Size:
USD10 million sales
Other setting(s):
1980

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