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Case
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Reference no. 9-577-112
Subject category: Marketing
Authors: Benson P Shapiro (Harvard Business School)
Published by: Harvard Business Publishing
Originally published in: 1977
Version: 15 December 1985
Length: 17 pages
Data source: Field research
Topics: Industrial markets; Machinery; Marketing strategy; Pricing strategy; Product lines
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Abstract

Describes the pricing of Deere''s crawler tractors used in a variety of construction and industrial applications. Includes a strategic, multimillion-dollar move into the large bulldozer market as well as the pricing of tractors, accessories, and parts.
Location:
United States
Industry:
Construction equipment
Size:
Fortune 500, USD3.1 billion sales
Other setting(s):
1976
Teaching note
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Reference no. 5-584-127
Subject category: Marketing
Authors: Benson P Shapiro (Harvard Business School)
Published by: Harvard Business Publishing
Originally published in: 1984
Version: 14 November 1988
Length: 36 pages
Data source: Field research
View full details

About

Abstract

Describes the pricing of Deere''s crawler tractors used in a variety of construction and industrial applications. Includes a strategic, multimillion-dollar move into the large bulldozer market as well as the pricing of tractors, accessories, and parts.

Settings

Location:
United States
Industry:
Construction equipment
Size:
Fortune 500, USD3.1 billion sales
Other setting(s):
1976

Related

Teaching note
-
Reference no. 5-584-127
Subject category: Marketing
Authors: Benson P Shapiro (Harvard Business School)
Published by: Harvard Business Publishing
Originally published in: 1984
Version: 14 November 1988
Length: 36 pages
Data source: Field research
View full details