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Case
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Reference no. 9-587-040
Subject category: Marketing
Authors: E Raymond Corey (Harvard Business School)
Published by: Harvard Business Publishing
Originally published in: 1986
Version: 18 May 1993
Length: 11 pages
Data source: Field research
Topics: Competitive bidding; Electronics; Military R&D; Pricing
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Abstract

Mason Instruments has become a second source for the electronics guidance system for a Navy missile. The case decision involves bidding in the third-round competition.
Location:
West Coast
Industry:
Weapons
Size:
Large
Other setting(s):
1986
Teaching note
-
Reference no. 5-587-043
Subject category: Marketing
Authors: E Raymond Corey (Harvard Business School)
Published by: Harvard Business Publishing
Originally published in: 1986
Version: 22 January 1990
Length: 7 pages
Data source: Field research
View full details
Compact case
Supplement
-
Reference no. 9-587-041
Subject category: Marketing
Authors: E Raymond Corey (Harvard Business School)
Published by: Harvard Business Publishing
Originally published in: 1986
Version: 18 May 1993
Length: 2 pages
Data source: Field research
Topics: Competitive bidding; Electronics; Military R&D; Pricing
View full details
Compact case
Supplement
-
Reference no. 9-587-042
Subject category: Marketing
Authors: E Raymond Corey (Harvard Business School)
Published by: Harvard Business Publishing
Originally published in: 1986
Version: 18 May 1993
Length: 1 pages
Data source: Field research
Topics: Competitive bidding; Electronics; Military R&D; Pricing
View full details

About

Abstract

Mason Instruments has become a second source for the electronics guidance system for a Navy missile. The case decision involves bidding in the third-round competition.

Settings

Location:
West Coast
Industry:
Weapons
Size:
Large
Other setting(s):
1986

Related

Teaching note
-
Reference no. 5-587-043
Subject category: Marketing
Authors: E Raymond Corey (Harvard Business School)
Published by: Harvard Business Publishing
Originally published in: 1986
Version: 22 January 1990
Length: 7 pages
Data source: Field research
View full details
Compact case
Supplement
-
Reference no. 9-587-041
Subject category: Marketing
Authors: E Raymond Corey (Harvard Business School)
Published by: Harvard Business Publishing
Originally published in: 1986
Version: 18 May 1993
Length: 2 pages
Data source: Field research
Topics: Competitive bidding; Electronics; Military R&D; Pricing
View full details
Compact case
Supplement
-
Reference no. 9-587-042
Subject category: Marketing
Authors: E Raymond Corey (Harvard Business School)
Published by: Harvard Business Publishing
Originally published in: 1986
Version: 18 May 1993
Length: 1 pages
Data source: Field research
Topics: Competitive bidding; Electronics; Military R&D; Pricing
View full details