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Compact case
Supplement
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Reference no. 9-587-081
Subject category: Marketing
Authors: R Moriarty Jr (Harvard Business Review); Gordon Swartz (Harvard Business School)
Published by: Harvard Business Publishing
Originally published in: 1986
Version: 25 September 1986
Length: 2 pages
Data source: Field research
Topics: Distribution channels; Industrial markets; Marketing implementation; Medical supplies; Product lines; Sales management
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Abstract

Discusses the actions taken by the president of Ohmeda and the company''s sales results for the following three years.
Teaching note
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Reference no. 5-588-054
Subject category: Marketing
Authors: Rowland T Moriarty Jr (Harvard Business School); Gordon Swartz (Harvard Business School)
Published by: Harvard Business Publishing
Originally published in: 1988
Version: 9 March 1988
Length: 23 pages
Data source: Field research
View full details
Case
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Reference no. 9-509-S16
Spanish language
Subject category: Marketing
Authors: Rowland T Moriarty Jr (Harvard Business School); Gordon Swartz (Harvard Business School)
Published by: Harvard Business Publishing
Originally published in: 1986
Version: 25 September 1986
Revision date: 13-Aug-2015
Length: 25 pages
Data source: Field research
Topics: Sales; Marketing channels; Target markets; Product lines; Marketing implementation
View full details
Case
-
Reference no. 9-587-080
Subject category: Marketing
Authors: Rowland T Moriarty Jr (Harvard Business School); Gordon Swartz (Harvard Business School)
Published by: Harvard Business Publishing
Originally published in: 1986
Version: 25 September 1986
Length: 23 pages
Data source: Field research
Topics: Distribution channels; Industrial markets; Marketing implementation; Product lines; Sales management
View full details

About

Abstract

Discusses the actions taken by the president of Ohmeda and the company''s sales results for the following three years.

Related

Teaching note
-
Reference no. 5-588-054
Subject category: Marketing
Authors: Rowland T Moriarty Jr (Harvard Business School); Gordon Swartz (Harvard Business School)
Published by: Harvard Business Publishing
Originally published in: 1988
Version: 9 March 1988
Length: 23 pages
Data source: Field research
View full details
Case
-
Reference no. 9-509-S16
Spanish language
Subject category: Marketing
Authors: Rowland T Moriarty Jr (Harvard Business School); Gordon Swartz (Harvard Business School)
Published by: Harvard Business Publishing
Originally published in: 1986
Version: 25 September 1986
Revision date: 13-Aug-2015
Length: 25 pages
Data source: Field research
Topics: Sales; Marketing channels; Target markets; Product lines; Marketing implementation
View full details
Case
-
Reference no. 9-587-080
Subject category: Marketing
Authors: Rowland T Moriarty Jr (Harvard Business School); Gordon Swartz (Harvard Business School)
Published by: Harvard Business Publishing
Originally published in: 1986
Version: 25 September 1986
Length: 23 pages
Data source: Field research
Topics: Distribution channels; Industrial markets; Marketing implementation; Product lines; Sales management
View full details