Subject category:
Marketing
Published by:
Harvard Business Publishing
Version: 21 December 1987
Length: 17 pages
Data source: Field research
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Abstract
Asks where in the Hewlett-Packard (HP) network of groups and sectors the Manufacturing Productivity Division should be placed. Provides a great deal of background regarding marketing, sales, and engineering at HP. It is thus possible to expand and broaden the discussion of the integration of the sales, marketing, and engineering functions at the division, group, sector, and corporate levels.
Location:
Industries:
Size:
Fortune 500, USD7 billion sales
Other setting(s):
1986
Subject category:
Marketing
Published by:
Harvard Business Publishing
Version: 25 January 1988
Length: 19 pages
Data source: Field research
Subject category:
Marketing
Published by:
Harvard Business Publishing
Version: 22 December 1987
Length: 2 pages
Data source: Field research
About
Abstract
Asks where in the Hewlett-Packard (HP) network of groups and sectors the Manufacturing Productivity Division should be placed. Provides a great deal of background regarding marketing, sales, and engineering at HP. It is thus possible to expand and broaden the discussion of the integration of the sales, marketing, and engineering functions at the division, group, sector, and corporate levels.
Settings
Location:
Industries:
Size:
Fortune 500, USD7 billion sales
Other setting(s):
1986
Related
Subject category:
Marketing
Published by:
Harvard Business Publishing
Version: 25 January 1988
Length: 19 pages
Data source: Field research
Subject category:
Marketing
Published by:
Harvard Business Publishing
Version: 22 December 1987
Length: 2 pages
Data source: Field research