Published by:
Harvard Business Publishing
Length: 8 pages
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https://casecent.re/p/47783
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Abstract
Increasingly, corporate prosperity survival depends on how quickly a company can develop and introduce new products. The enormous changes taking place in product and process technologies calls for new approaches to the product development process. Integrating purchasing expertise with engineering, marketing, and other functions at the outset can result in raised quality, earlier market availability, reduced investment in inventories, and significantly reduced costs.
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Abstract
Increasingly, corporate prosperity survival depends on how quickly a company can develop and introduce new products. The enormous changes taking place in product and process technologies calls for new approaches to the product development process. Integrating purchasing expertise with engineering, marketing, and other functions at the outset can result in raised quality, earlier market availability, reduced investment in inventories, and significantly reduced costs.