CML Group, Inc - Going Public (B)

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Supplement

Reference no. 9-285-092

Subject category: Entrepreneurship

Authors: William A Sahlman (Harvard Business School)

Published by: Harvard Business Publishing

Originally published in: 1985

Version: 16 September 1986

Length: 25 pages

Data source: Field research

Topics: Management; Costing; Stock offerings; Long term financing; Planning; Entrepreneurship; Entrepreneurial finance; IPO; Entrepreneurs; Underwriting; Products; Strategy; Financial markets; Financial strategy

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Abstract

Contains a description of some issues confronting management of CML Group as the company progresses toward making an initial public offering. Among the issues and topics addressed in the case are: considerations in choosing an underwriting team, the initial public offering market; IPOs as a mechanism for private investors to harvest their investment; and short-term management reactions to changing conditions in the stock market.

Location:

Massachusetts

Industries:

Retail trade; Securities & investment banking

Size:

USD153 million sales

Other setting(s):

1983