CML Group, Inc: Going Public (C)

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Supplement

Reference no. 9-286-009

Subject category: Entrepreneurship

Authors: William A Sahlman (Harvard Business School)

Published by: Harvard Business Publishing

Originally published in: 1985

Version: 22 August 1985

Length: 7 pages

Data source: Field research

Topics: Stock offerings; Long term financing; Entrepreneurship; Entrepreneurial finance; IPO; Problem solving; Underwriting; Products; Going public

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Abstract

Contains a description of some issues confronting management of CML Group. They have decided to go public, have selected an underwriting team, and must make final decisions about the size, composition and pricing of the issue. Because stock prices have fallen since the decision to go public was made, the company is faced with the prospect of lowering the number of shares to be sold, lowering the offering price, or withdrawing the issue altogether. Can be handed out at the end of class discussion of CML Group, Inc: Going Public (B).

Location:

Massachusetts

Industries:

Retail trade; Securities & investment banking

Size:

USD153 million sales

Other setting(s):

1983