Subject category:
Strategy and General Management
Published by:
Harvard Business Publishing
Version: 1 March 1986
Length: 12 pages
Data source: Published sources
Share a link:
https://casecent.re/p/47820
Write a review
|
No reviews for this item
This product has not been used yet
Abstract
In 1979, Philip Morris acquired the Seven-Up Co, the number three concentrate producer in the US. After four years of losses, Seven-Up had registered an operating profit in 1984. Industry analysts were debating the role that Seven-Up would play in Philip Morris''s future.
Location:
Industry:
Size:
Fortune 500, USD500 million sales
Other setting(s):
1979-1985
About
Abstract
In 1979, Philip Morris acquired the Seven-Up Co, the number three concentrate producer in the US. After four years of losses, Seven-Up had registered an operating profit in 1984. Industry analysts were debating the role that Seven-Up would play in Philip Morris''s future.
Settings
Location:
Industry:
Size:
Fortune 500, USD500 million sales
Other setting(s):
1979-1985