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Compact case
Supplement
-
Reference no. 9-586-060
Subject category: Marketing
Authors: Rowland T Moriarty Jr (Harvard Business School); Gordon Swartz (Harvard Business School)
Published by: Harvard Business Publishing
Originally published in: 1985
Version: 25 July 1989
Length: 2 pages
Data source: Field research
Topics: Marketing strategy; Packaging; Pricing; Pricing strategy; Target markets
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Abstract

Describes whether the company adopts the price-flex policy discussed in the (A) case. Price increase in steel strapping raw materials is rescinded by steel industry.
Industry:
Iron & steel
Teaching note
-
Reference no. 5-588-023
Subject category: Marketing
Authors: Rowland T Moriarty Jr (Harvard Business School); Gordon Swartz (Harvard Business School)
Published by: Harvard Business Publishing
Originally published in: 1987
Version: 20 October 1987
Length: 28 pages
Data source: Field research
View full details
Case
-
Reference no. 9-586-059
Subject category: Marketing
Authors: Rowland T Moriarty Jr (Harvard Business School); David May (Harvard Business School); Gordon Swartz (Harvard Business School)
Published by: Harvard Business Publishing
Originally published in: 1985
Version: 15 April 1990
Length: 18 pages
Data source: Field research
Topics: Target markets; Packaging; Pricing; Pricing strategy; Marketing strategy
View full details
Compact case
Supplement
-
Reference no. 9-509-S08
Spanish language
Subject category: Marketing
Authors: Rowland T Moriarty Jr (Harvard Business School); Gordon Swartz (Harvard Business School)
Published by: Harvard Business Publishing
Originally published in: 1989
Version: 25 July 1989
Revision date: 10-May-2019
Length: 2 pages
Data source: Field research
Topics: Target markets; Packaging; Pricing; Pricing strategy; Marketing strategy
View full details

About

Abstract

Describes whether the company adopts the price-flex policy discussed in the (A) case. Price increase in steel strapping raw materials is rescinded by steel industry.

Settings

Industry:
Iron & steel

Related

Teaching note
-
Reference no. 5-588-023
Subject category: Marketing
Authors: Rowland T Moriarty Jr (Harvard Business School); Gordon Swartz (Harvard Business School)
Published by: Harvard Business Publishing
Originally published in: 1987
Version: 20 October 1987
Length: 28 pages
Data source: Field research
View full details
Case
-
Reference no. 9-586-059
Subject category: Marketing
Authors: Rowland T Moriarty Jr (Harvard Business School); David May (Harvard Business School); Gordon Swartz (Harvard Business School)
Published by: Harvard Business Publishing
Originally published in: 1985
Version: 15 April 1990
Length: 18 pages
Data source: Field research
Topics: Target markets; Packaging; Pricing; Pricing strategy; Marketing strategy
View full details
Compact case
Supplement
-
Reference no. 9-509-S08
Spanish language
Subject category: Marketing
Authors: Rowland T Moriarty Jr (Harvard Business School); Gordon Swartz (Harvard Business School)
Published by: Harvard Business Publishing
Originally published in: 1989
Version: 25 July 1989
Revision date: 10-May-2019
Length: 2 pages
Data source: Field research
Topics: Target markets; Packaging; Pricing; Pricing strategy; Marketing strategy
View full details