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Management article
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Reference no. 84115
Authors: G Lynn Shostack (Deutsche Bank AG, US)
Published by: Harvard Business Publishing
Published in: "Harvard Business Review", 1984
Length: 7 pages
Topics: Customer relations; Operations management; Organizational design; Services
Share a link: https://casecent.re/p/47852
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Abstract

The root of most service problems is a lack of systematic design and control. The use of a blueprint can help a service developer not only to identify problems ahead of time but also to see the potential for new market opportunities. A service company that relies on ad hoc management is not equipped to react quickly to market needs and opportunities.
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Abstract

The root of most service problems is a lack of systematic design and control. The use of a blueprint can help a service developer not only to identify problems ahead of time but also to see the potential for new market opportunities. A service company that relies on ad hoc management is not equipped to react quickly to market needs and opportunities.

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Sorry, this product has no related items.