Published by:
Harvard Business Publishing
Length: 5 pages
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https://casecent.re/p/47853
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Abstract
Managers of smaller companies should pay close attention to the image their companies project to the business world. The impression conveyed to bankers, financial analysts, venture capitalists, and others is important because these people assign company valuations. Managers seeking to improve their companies'' images should concentrate on four major factors: management, company name and trademark, annual report, and financial public relations.
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Abstract
Managers of smaller companies should pay close attention to the image their companies project to the business world. The impression conveyed to bankers, financial analysts, venture capitalists, and others is important because these people assign company valuations. Managers seeking to improve their companies'' images should concentrate on four major factors: management, company name and trademark, annual report, and financial public relations.