Subject category:
Strategy and General Management
Published by:
Harvard Business Publishing
Version: 30 June 1986
Length: 22 pages
Data source: Field research
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Abstract
Cray Research faces several management problems as a result of rapid growth and the need for continued growth. Issues to be discussed include 1) whether Cray should be a marketing or a technology company; 2) new and powerful competition; 3) products to offer as Cray moves out of its initial market segment; 4) growing pains (i.e., corporate culture, communications, etc.) and 5) is there "life after Seymour Cray" for Cray Research?
Location:
Industry:
Size:
Fortune 500, 1,500 employees, USD170 million assets
Other setting(s):
1984
About
Abstract
Cray Research faces several management problems as a result of rapid growth and the need for continued growth. Issues to be discussed include 1) whether Cray should be a marketing or a technology company; 2) new and powerful competition; 3) products to offer as Cray moves out of its initial market segment; 4) growing pains (i.e., corporate culture, communications, etc.) and 5) is there "life after Seymour Cray" for Cray Research?
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Location:
Industry:
Size:
Fortune 500, 1,500 employees, USD170 million assets
Other setting(s):
1984



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