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Case
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Reference no. 9-385-025
Published by: Harvard Business Publishing
Originally published in: 1984
Version: 15 May 1990
Revision date: 14-May-2019
Length: 31 pages
Data source: Field research

Abstract

Describes the history of Nike, its economic strategy, and the industries in which it competes. The teaching objective is to ask the student to identify and evaluate Nike's economic/technical strategy.
Location:
Size:
Large, USD694 million sales
Other setting(s):
1982

About

Abstract

Describes the history of Nike, its economic strategy, and the industries in which it competes. The teaching objective is to ask the student to identify and evaluate Nike's economic/technical strategy.

Settings

Location:
Size:
Large, USD694 million sales
Other setting(s):
1982

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