Subject category:
Strategy and General Management
Published by:
Harvard Business Publishing
Version: 3 March 1999
Length: 25 pages
Data source: Field research
Abstract
Describes Nike's corporate culture and looks closely at individual key senior and middle managers, outlining the processes by which the management group conducts its business and noting the values which bind the management group together. The teaching objective is to help the student understand how Nike 'works' given current circumstances and to predict what problems and opportunities may develop as Nike grows.
Location:
Industry:
Size:
Gross revenue USD694 million sales
Other setting(s):
1982
About
Abstract
Describes Nike's corporate culture and looks closely at individual key senior and middle managers, outlining the processes by which the management group conducts its business and noting the values which bind the management group together. The teaching objective is to help the student understand how Nike 'works' given current circumstances and to predict what problems and opportunities may develop as Nike grows.
Settings
Location:
Industry:
Size:
Gross revenue USD694 million sales
Other setting(s):
1982