Product details

By continuing to use our site you consent to the use of cookies as described in our privacy policy unless you have disabled them.
You can change your cookie settings at any time but parts of our site will not function correctly without them.
Supplement
-
Reference no. 9-385-027
Published by: Harvard Business Publishing
Originally published in: 1984
Version: 3 March 1999
Length: 25 pages
Data source: Field research

Abstract

Describes Nike's corporate culture and looks closely at individual key senior and middle managers, outlining the processes by which the management group conducts its business and noting the values which bind the management group together. The teaching objective is to help the student understand how Nike 'works' given current circumstances and to predict what problems and opportunities may develop as Nike grows.
Location:
Industry:
Size:
Gross revenue USD694 million sales
Other setting(s):
1982

About

Abstract

Describes Nike's corporate culture and looks closely at individual key senior and middle managers, outlining the processes by which the management group conducts its business and noting the values which bind the management group together. The teaching objective is to help the student understand how Nike 'works' given current circumstances and to predict what problems and opportunities may develop as Nike grows.

Settings

Location:
Industry:
Size:
Gross revenue USD694 million sales
Other setting(s):
1982

Related