Raymond Mushroom Corporation

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Case

Reference no. 9-584-093

Subject category: Marketing

Authors: Benson P Shapiro (Harvard Business School); Julia Stiffler (Harvard Business School)

Published by: Harvard Business Publishing

Originally published in: 1984

Version: 1 August 1987

Length: 14 pages

Data source: Generalised experience

Topics: Advertising; Consumer marketing; Food; Marketing management; Marketing mixes; Pricing

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Abstract

In April 1984 Deborah Raymond, president of Raymond Mushrooms was deciding whether or not to raise prices on Raymond canned mushrooms in conjunction with an advertising promotional program to build consumer preference.

Location:

United States

Industry:

Canned mushrooms

Size:

Small, USD5 million sales

Other setting(s):

1984