More search options
Basket icon
No items
Basket icon

Product details

By continuing to use our site you consent to the use of cookies as described in our privacy policy unless you have disabled them.
You can change your cookie settings at any time but parts of our site will not function correctly without them.
Note
-
Reference no. 9-584-124
Subject category: Marketing
Authors: Benson P Shapiro (Harvard Business School)
Published by: Harvard Business Publishing
Originally published in: 1984
Version: 29 September 1986
Length: 5 pages
Topics: Marketing management;
Share a link: https://casecent.re/p/47934
| No reviews for this item
View our pricing guide or login to see prices.

Abstract

A brief introduction to the nature and scope of marketing.
Sorry, this product has no related items.

About

Abstract

A brief introduction to the nature and scope of marketing.

Related

Sorry, this product has no related items.