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Reference no. 9-584-125
Subject category: Marketing
Authors: Benson P Shapiro
Published by: Harvard Business Publishing
Originally published in: 1984
Version: 2 April 1992
Length: 7 pages

Abstract

Reviews important concepts related to the marketing mix, and summarizes key relationships within the mix and between the mix and other parts of the company''s marketing approach.

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Abstract

Reviews important concepts related to the marketing mix, and summarizes key relationships within the mix and between the mix and other parts of the company''s marketing approach.

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