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Reference no. 9-584-125
Subject category: Marketing
Authors: Benson P Shapiro (Harvard Business School)
Published by: Harvard Business Publishing
Originally published in: 1984
Version: 2 April 1992
Length: 7 pages
Topics: Marketing management; Marketing mixes
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Abstract

Reviews important concepts related to the marketing mix, and summarizes key relationships within the mix and between the mix and other parts of the company''s marketing approach.
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Abstract

Reviews important concepts related to the marketing mix, and summarizes key relationships within the mix and between the mix and other parts of the company''s marketing approach.

Related

Sorry, this product has no related items.