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Reference no. 9-584-146
Subject category: Marketing
Authors: Benson P Shapiro (Harvard Business School)
Published by: Harvard Business Publishing
Originally published in: 1984
Version: 18 July 1985
Length: 6 pages
Topics: Market research; Marketing implementation; Marketing management; Marketing planning; Marketing strategy
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Abstract

Describes and explains the marketing process and its six phases: implementation, programming, allocating and budgeting, analysis and research, marketing planning, strategy formulation, and monitoring and auditing.
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Abstract

Describes and explains the marketing process and its six phases: implementation, programming, allocating and budgeting, analysis and research, marketing planning, strategy formulation, and monitoring and auditing.

Related

Sorry, this product has no related items.