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Case
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Reference no. 9-585-014
Subject category: Marketing
Authors: John A Quelch
Published by: Harvard Business Publishing
Originally published in: 1984
Version: 16 April 1997
Length: 27 pages
Data source: Field research

Abstract

British Airways (BA) has recently introduced a global advertising campaign. The development of the campaign and its implementation are discussed. BA and advertising agency executives must renew the campaign and resolve issues pertaining to its future direction.
Location:
Industry:
Size:
USD2.5 billion assets
Other setting(s):
1983

About

Abstract

British Airways (BA) has recently introduced a global advertising campaign. The development of the campaign and its implementation are discussed. BA and advertising agency executives must renew the campaign and resolve issues pertaining to its future direction.

Settings

Location:
Industry:
Size:
USD2.5 billion assets
Other setting(s):
1983

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