More search options
Basket icon
No items
Basket icon

Product details

By continuing to use our site you consent to the use of cookies as described in our privacy policy unless you have disabled them.
You can change your cookie settings at any time but parts of our site will not function correctly without them.
Note
-
Reference no. 9-585-024
Subject category: Marketing
Authors: John A Quelch (Harvard Business School)
Published by: Harvard Business Publishing
Originally published in: 1984
Version: 7 October 1992
Length: 7 pages
Topics: Implementation; Marketing implementation; Marketing strategy
Share a link: https://casecent.re/p/47943
| No reviews for this item
This product has not been used yet
View our pricing guide or login to see prices.

Abstract

Describes a framework for evaluating marketing implementation problems and assesses the interfaces between marketing strategy and implementation.
Teaching note
-
Reference no. 5-585-025
Subject category: Marketing
Authors: John A Quelch (Harvard Business School)
Published by: Harvard Business Publishing
Originally published in: 1985
Version: 13 August 1984
Length: 5 pages
View full details

About

Abstract

Describes a framework for evaluating marketing implementation problems and assesses the interfaces between marketing strategy and implementation.

Related

Teaching note
-
Reference no. 5-585-025
Subject category: Marketing
Authors: John A Quelch (Harvard Business School)
Published by: Harvard Business Publishing
Originally published in: 1985
Version: 13 August 1984
Length: 5 pages
View full details