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Reference no. 9-585-039
Subject category: Marketing
Authors: Robert J Dolan (Harvard Business School)
Published by: Harvard Business Publishing
Published in: 1984
Length: 9 pages
Topics: Market research; Marketing management; Research & development
Share a link: https://casecent.re/p/47944
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Abstract

Broadly describes the scope of marketing research, and describes experiments, non-survey methods, and internal data.
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Abstract

Broadly describes the scope of marketing research, and describes experiments, non-survey methods, and internal data.

Related

Sorry, this product has no related items.