Published by:
Harvard Business Publishing
Length: 4 pages
Share a link:
https://casecent.re/p/47960
Write a review
|
No reviews for this item
This product has not been used yet
Abstract
A growing business evolves by adapting to changes in its environment through its marketing function. Usually this function goes through four stages: entrepreneurial marketing; opportunistic marketing; responsive marketing; and diversified marketing.
About
Abstract
A growing business evolves by adapting to changes in its environment through its marketing function. Usually this function goes through four stages: entrepreneurial marketing; opportunistic marketing; responsive marketing; and diversified marketing.