Frontier Airlines Inc (A) - The Case Centre

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Case

Reference no. 9-184-041

Subject category: Knowledge, Information and Communication Systems Management

Authors: Michael Vitale (University of New South Wales)

Published by: Harvard Business Publishing

Originally published in: 1983

Version: 1 January 1988

Length: 20 pages

Data source: Field research

Topics: Deregulation; Information systems; Computer systems; Competition; Growth strategy

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Abstract

Frontier, once a relatively small regional carrier, expanded rapidly after deregulation of the airline industry. By 1982 it found further growth difficult, due in part to its rivals' aggressive - and, according to Frontier, unfair - use of their computer reservations systems. Describes Frontier's current systems and its strategy for future systems. Frontier Airlines, Inc (B) provides a follow-up.

Location:

United States

Industries:

Airlines; Transportation

Size:

Large, USD600 million revenues

Other setting(s):

1982-1983