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Case
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Reference no. 9-383-091
Published by: Harvard Business Publishing
Originally published in: 1983
Version: 1 May 1984
Length: 20 pages
Data source: Field research

Abstract

Shows how the Borg-Warner Corporation developed a statement of values and beliefs under the leadership of its chief executive officer, James F Bere. The 'Beliefs', a set of general principles intended to guide business behavior, now must be given operational meaning as they are shared and communicated to a very large and decentralized organization. Provides students an opportunity to critique the development of a corporate statement of beliefs and to relate ethics directly to business policy and practice.
Location:
Size:
Large, USD2.7 billion sales
Other setting(s):
1982

About

Abstract

Shows how the Borg-Warner Corporation developed a statement of values and beliefs under the leadership of its chief executive officer, James F Bere. The 'Beliefs', a set of general principles intended to guide business behavior, now must be given operational meaning as they are shared and communicated to a very large and decentralized organization. Provides students an opportunity to critique the development of a corporate statement of beliefs and to relate ethics directly to business policy and practice.

Settings

Location:
Size:
Large, USD2.7 billion sales
Other setting(s):
1982

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