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Case
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Reference no. 9-383-107
Subject category: Entrepreneurship
Authors: Hamish Stevenson (Oxford Said Business School Limited); Richard O Von Werssowetz (Harvard Business School)
Published by: Harvard Business Publishing
Originally published in: 1983
Version: 1 November 1988
Length: 21 pages
Data source: Field research
Topics: Financing; Franchises; Entrepreneurship; Expansion; Development stage enterprises
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Abstract

Michael Bregman has successfully opened pilot installations of two different restaurant concepts. He now must develop a strategy for growth, including decisions about fast or slow growth, use of company-owned versus franchised units, and how to use the different concepts. To do this, Michael must give particular consideration to the pros and cons of franchising.
Location:
Canada
Industry:
Restaurants
Size:
Start-up
Other setting(s):
1980
Teaching note
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Reference no. 5-383-108
Subject category: Entrepreneurship
Authors: Howard H Stevenson (Harvard Business School)
Published by: Harvard Business Publishing
Originally published in: 1983
Version: 25 July 1985
Length: 12 pages
Data source: Field research
View full details

About

Abstract

Michael Bregman has successfully opened pilot installations of two different restaurant concepts. He now must develop a strategy for growth, including decisions about fast or slow growth, use of company-owned versus franchised units, and how to use the different concepts. To do this, Michael must give particular consideration to the pros and cons of franchising.

Settings

Location:
Canada
Industry:
Restaurants
Size:
Start-up
Other setting(s):
1980

Related

Teaching note
-
Reference no. 5-383-108
Subject category: Entrepreneurship
Authors: Howard H Stevenson (Harvard Business School)
Published by: Harvard Business Publishing
Originally published in: 1983
Version: 25 July 1985
Length: 12 pages
Data source: Field research
View full details