Product details

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Case
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Reference no. 9-383-129
Published by: Harvard Business Publishing
Originally published in: 1983
Version: 1 May 1984

Abstract

Presents an accounting of Ford Motor Company's handling of a product safety controversy (1970-77) surrounding its Pinto subcompact car. May be used as part of a series, Managing Product Safety, that provides an opportunity to compare and contrast the social response strategies employed by companies involved in a catastrophic product safety controversy.
Location:
Industry:
Size:
USD42.8 billion sales
Other setting(s):
1970-1978

About

Abstract

Presents an accounting of Ford Motor Company's handling of a product safety controversy (1970-77) surrounding its Pinto subcompact car. May be used as part of a series, Managing Product Safety, that provides an opportunity to compare and contrast the social response strategies employed by companies involved in a catastrophic product safety controversy.

Settings

Location:
Industry:
Size:
USD42.8 billion sales
Other setting(s):
1970-1978

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