Managing Product Safety: The Ford Pinto

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Case

Reference no. 9-383-129

Subject category: Ethics and Social Responsibility

Authors: Dekkers L Davidson; Kenneth E Goodpaster

Published by: Harvard Business Publishing

Originally published in: 1983

Version: 1 May 1984

Length: 10 pages

Data source: Published sources

Topics: Liability; Product liability; Product recalls; Product safety; Quality control; Social responsibility; Safety; Crisis management

Share a link: https://casecent.re/p/47995

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Abstract

Presents an accounting of Ford Motor Company's handling of a product safety controversy (1970-77) surrounding its Pinto subcompact car. May be used as part of a series, Managing Product Safety, that provides an opportunity to compare and contrast the social response strategies employed by companies involved in a catastrophic product safety controversy.

Location:

Michigan

Industry:

Automotive

Size:

USD42.8 billion sales

Other setting(s):

1970-1978